【新唐人2013年11月18日讯】中共《央视》日前发布节目满意度调查报告，其中指称：《新闻联播》节目位居观众满意度榜首。一些媒体批评《央视》既当运动员又做裁判员，调查报告数据的客观性和可靠性令人无法信服。而消息一出，也立刻遭到网民〝拍砖〞讽刺，很多民间流传已久有关《新闻联播》的段子，再度被网民挖出挖苦一番。另外，《搜狐》、《网易》等网路媒体的相关投票调查，则再度给《央视》搧了一记耳光。
《央视》2013年电视节目观众满意度报告说，全国观众对《央视》的满意度达4.25分（满分5分），《新闻联播》成为今年前3季度最受观众满意节目，《焦点访谈》位居其次。
虽然官方声称，《央视》观众满意度调查结果，是在全国开展12000个样本调查得出，但网民依然认为这种〝既做运动员，又做裁判员〞的调查数据，客观性和可靠性无法令人信服。甚至很多人讽刺的质问，《央视》确认调查的是中国人吗？
前山东大学教授孙文广：〝它是怎么调查出来的？怎么发达问卷？调查的哪些人？民调应该是在民间客观、公正的立场来调查，这样才能有一个真正反映实际情况的调查结果。〞
孙文广：〝它并不是客观的来做民意调查。估计，哪一些人会满意的，会至少在口头上称赞联播播节目的人，找这些人去调查，那么当然它的满意度就很高了。它并不是像一些民主国家的做法，客观的去调查，没有选择性的去做问卷的访问。〞
颇具讽刺性的是，大陆互联网门户网站《网易》和《新浪》等，也发起了与《新闻联播》满意度相关的网路投票，结果却与《央视》宣布的大相迳庭。
《网易》调查结果显示，有63.2%的参与投票的民众根本不看《新闻联播》，认为《新闻联播》很差的观众竟达到70%，这两项投票人数近3万人，远远多于《央视》的〝样本调查〞总人数。
孙文广：〝在大陆有的人《新闻联播》是从来不看的，因为它完全宣传嘛!它不是强调新闻。〞
而《新浪网》则更直接的问中国民众：〝电视观众满意度调查《新闻联播》居首，你怎么看？〞，有多达67%的网民选择〝不靠谱，观众摆明被代表了〞。此外，表示〝完全不看《新闻联播》〞，和被〝强制收看〞的观众也各占三成。
大陆网路作家 荆楚：〝那个《新闻联播》它是全国统一，所有的电视台都在同一个时间大家都要转播的，那种强制性的，这种情况怎么能说全国第一呢？〞
中国民众除了强烈质疑《央视》这一所谓〝满意度最高〞的调查结果，内心长期对《新闻联播》积压的不满情绪更被引爆。一时间，各种坊间流传的〝段子〞和〝吐槽〞再现网路。
例如：我有一个梦想：永远生活在《新闻联播》里，那里的孩子都能上得起学，穷人都能看得起病，百姓住每月77元的廉租房，工资增长11%，大学生就业率99%。
我有一个梦想：永远生活在《新闻联播》里，那里物价基本不涨，交通基本不堵，环境基本改善，罪犯基本落马。如果有一天，我老无所依，请把我埋在新闻联播里！
还有，有关〝新闻联播剧情结构〞最经典的解析，就是： 前面十分钟，国家领导人很忙，不是出国就是下乡；中间十分钟，全国人民很幸福，不是致富就是丰收；后面十分钟，其他国家都很惨，不是爆炸就是造反。
也有网民讽刺，现在看《新闻联播》，主要是练习怎么才能一本正经的说谎！因为《新闻联播》中唯一的一句实话就是，现在是北京时间7点整。
网民指出，从民间将〝CCTV〞改成〝CCAV〞、〝中央电视台〞改成〝遭殃电视台〞、《焦点访谈》改为《焦点谎谈》、《新闻联播》改为《屁颂联播》来看，就能看出民心所向了，哪里还需要投票调查？
采访/李韵 编辑/张天宇 后制/孙宁
Contrasting Internet and State Media Survey on Most Popular Chinese TV Show.
Anchor:
Chinese state media CCTV reported on a recent survey,
which indicated that Xinwen Lianbo, a daily news
programme, was voted best programme by viewers.
Critics highlight that CCTV acts both as the player and
the referee, and so the survey lacks objectivity and reliability.
Chinese netizens ridiculed Xinwen Lianbo online.
An independent survey was ran online,
and returned exactly the opposite results.
Reporter :
The China Central Television (CCTV) 2013 TV audience
satisfactory report showed it received 4.25 points out of 5.
The daily news programme 'Xinwen Lianbo'was
voted the most popular program, followed be'Focus'.
CCTV claims the survey was drawn from a sample of
12,000. Chinese people were less convinced by the survey.
CCTV ran the survey, stood as one
of the candidates, and also refereed it.
Therefore, there was a question of
objectivity and reliability in the results.
There were also questions of whether it was indeed
ordinary Chinese people who were being surveyed.
Sun Wenguang, former professor, Shandong
University:"How did they get the results?
How was the questionnaire handled?
Who was the audience that was surveyed?
The poll should be conducted in a transparent
and fair manner to truly reflect the facts."
Sun Wenguang: "If it's not done objectively, only
those who are happy with the show or agree with
the shows content, are included in the survey.
Therefore, results would of course be satisfactory.
It is likely not to have been conducted as it would be in a
democratic country, with a fair and non-selective approach."
Netizens launched their own survey
on Xinwen Lianbo on NetEase and Sina.
The results turned out to be exactly the opposite.
The NetEase vote showed 63.2% of
those surveyed do not watch the show.
70% indicated the show was very poor.
Nearly 30,000 internet users have participated in the
survey, which exceeded the sample size given by CCTV.
Sun Wenguang:"People don't watch Xinwen Lianbo
because they know it's not news, but only propaganda."
On Sina, the question was put forward of what do you think
about Xinwen Lianbo receiving it's number one ranking?
67% of participants chose to answer that it does not
make sense, and that the audience is misrepresented.
30% indicated that they never watch the show, and
another 30% said they were forced to watch the show.
Jing Chu, Chinese internet writer: "Xinwen Lianbo is
simultaneously shown on all channels at the same time.
It's a mandate. How can it be claimed to be
the number one show of the whole nation?"
In addition to doubts raised about the nature of the
survey, internet users also shared further criticism.
One netizen expressed how they would like to live
in the world depicted by Xinwen Lianbo, where poor
children go to school, and medicine is affordable.
In this world, rent is also only 77 yuan
a month, wages increased by 11%, and
99% of college graduates are employed.
In the world of Xinwen Lianbo, there is no inflation,
the traffic is never jammed, the environment is
improved, and the criminals are punished.
When I'm old and lonely, please bury me in Xinwen Lianbo.
Another post entitled,"news plot and structure,"
stated that in the first 10 minutes, our leaders
are busy with visiting abroad or the countryside.
In the second 10 minutes, the Chinese people are
very happy, getting rich or enjoying their harvest.
In the last 10 minutes, all other countries
are miserable with uprisings and rebellions.
Another post indicated that Xinwen Lianbo
is a training program to lie wholeheartedly.
The only honesty in Xinwen Lianbo is the time.
Other internet users indicated the fact that
people have made fun of various program titles.
They changed 'Central TV'to 'Suffering TV',
from 'Focus'to 'Focus on Lying', and
from'News Network' to 'Praise Network'.
相关标签： 【禁闻】 CCTV 新闻联播 《央视》 满意度调查
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